DTC and the Next 5 Years
Selling wine direct to consumer has come a long way. In the USA in 2008, you could on only ship wine into 34 states. Thanks to the efforts of organizations like Free the Grapes, we can now sell into 44 of the United States.
Wineries are getting better at using their data to really get to know their customers. They know their LTV, what wine they like, what club they belong to, the last time they purchased and what emails will drive sales from them. We need to do more as an industry to push the bar and give wine lovers a better overall, omni-channel experience.
Yesterday, at the Direct to Consumer Wine Symposium in Concord, I spoke about DTC and the next 5 years - and gave some pretty bold predictions.
- The traditional wine club is dying
- Personalisation is king
- 20% of your sales will be global
- Mobile will overtake desktop sales
- Wine shipping will be less than 2 days
Take a look at the slide deck and feel free to agree or disagree in the comments. I love when things get heated in the wine industry - it means we're changing and pushing the bar.
In 2016 - one thing is for sure - we want you to #SellMoreWine.