Generating The Second Order
Last December I wrote a post about the most important time in a customer relationship. I want to revisit that and state that the most important order you receive is a customer’s second order. A visitor walks into your tasting room, tries some of your wine, and places an order... Continue »
25/08/2010 at 1:00 AM
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Creating a Shoppable Wine Website
You’ve had a website for a number of years (at least I hope your winery has a website) and now you want to add ecommerce store... Continue »
18/08/2010 at 1:00 AM
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How Wine Tasting Network Increased Club Reorders by 255%
It’s always great when we hear or see our clients doing some marketing and testing... Continue »
11/08/2010 at 1:00 AM
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The Two Most Important Wine Ecommerce Analytics You Should Evaluate Every Month
There are tends if not hundres of analytic measurements you can conduct on your website. Continue »
04/08/2010 at 1:00 AM
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How often should you update your winery website?
Keeping your website fresh is key to its success. Visitors won’t return if the content is stale and dated. Continue »
01/07/2010 at 1:00 AM
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Would you buy wine from your website?
The best piece of advice: pretend you are a customer and try to buy a bottle of wine from your site... Continue »
03/06/2010 at 2:00 AM
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Follow Up: Is it time for your winery/wine store to have a mobile website?
A month ago we launched our mobile ecommerce/website platform... Continue »
13/05/2010 at 12:00 AM
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Interview with Direct-to-Consumer Marketing Rock Star - Chris Oggenfuss
04/05/2010 at 2:00 AM
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Ramping up your Direct-to-Consumer Marketing - Interview With Digital KungFu Master - Paul Mabray
09/04/2010 at 2:55 AM
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Is it time for your winery/wine store to have a mobile website?
With the rise of smart phones, iPads, and other mobile devices, is it time to have a mobile website? Continue »
06/04/2010 at 11:30 PM
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