Vin65 Blog

DTC wine thoughts served up by Vin65

Andrew Kamphuis
 
27 October 2010 | Andrew Kamphuis

Why I won't buy wine from your website this Christmas

As a consumer, I buy a lot online. I buy a lot of wine and I buy a lot of other goods.  Continue »

Time Posted: 27/10/2010 at 1:00 AM Permalink to Why I won't buy wine from your website this Christmas Permalink
Andrew Kamphuis
 
13 October 2010 | Andrew Kamphuis

Using An iPad to Extend the Tasting Room Experience

This past summer, like summers before, our staff took a holiday together into the Okanagan Wine Region...  Continue »

Time Posted: 13/10/2010 at 1:00 AM Permalink to Using An iPad to Extend the Tasting Room Experience Permalink
Andrew Kamphuis
 
6 October 2010 | Andrew Kamphuis

Top 10 Winery Website Must-Haves

One of the first steps in building a website is looking at the functional requirements...  Continue »

Time Posted: 06/10/2010 at 1:00 AM Permalink to Top 10 Winery Website Must-Haves Permalink
Andrew Kamphuis
 
25 August 2010 | Andrew Kamphuis

Generating The Second Order

Last December I wrote a post about the most important time in a customer relationship. I want to revisit that and state that the most important order you receive is a customer’s second order. A visitor walks into your tasting room, tries some of your wine, and places an order...  Continue »

Time Posted: 25/08/2010 at 1:00 AM Permalink to Generating The Second Order Permalink
Andrew Kamphuis
 
18 August 2010 | Andrew Kamphuis

Creating a Shoppable Wine Website

You’ve had a website for a number of years (at least I hope your winery has a website) and now you want to add ecommerce store...  Continue »

Time Posted: 18/08/2010 at 1:00 AM Permalink to Creating a Shoppable Wine Website Permalink
Andrew Kamphuis
 
11 August 2010 | Andrew Kamphuis

How Wine Tasting Network Increased Club Reorders by 255%

It’s always great when we hear or see our clients doing some marketing and testing...  Continue »

Time Posted: 11/08/2010 at 1:00 AM Permalink to How Wine Tasting Network Increased Club Reorders by 255% Permalink
Andrew Kamphuis
 
4 August 2010 | Andrew Kamphuis

The Two Most Important Wine Ecommerce Analytics You Should Evaluate Every Month

There are tends if not hundres of analytic measurements you can conduct on your website.  Continue »

Time Posted: 04/08/2010 at 1:00 AM Permalink to The Two Most Important Wine Ecommerce Analytics You Should Evaluate Every Month Permalink
Andrew Kamphuis
 
1 July 2010 | Andrew Kamphuis

How often should you update your winery website?

Keeping your website fresh is key to its success. Visitors won’t return if the content is stale and dated.   Continue »

Time Posted: 01/07/2010 at 1:00 AM Permalink to How often should you update your winery website? Permalink
Andrew Kamphuis
 
3 June 2010 | Andrew Kamphuis

Would you buy wine from your website?

The best piece of advice: pretend you are a customer and try to buy a bottle of wine from your site...  Continue »

Time Posted: 03/06/2010 at 2:00 AM Permalink to Would you buy wine from your website? Permalink
Andrew Kamphuis
 
13 May 2010 | Andrew Kamphuis

Follow Up: Is it time for your winery/wine store to have a mobile website?

A month ago we launched our mobile ecommerce/website platform...  Continue »

Time Posted: 13/05/2010 at 12:00 AM Permalink to Follow Up: Is it time for your winery/wine store to have a mobile website? Permalink