Why I won't buy wine from your website this Christmas
As a consumer, I buy a lot online. I buy a lot of wine and I buy a lot of other goods. Continue »
Using An iPad to Extend the Tasting Room Experience
This past summer, like summers before, our staff took a holiday together into the Okanagan Wine Region... Continue »
Top 10 Winery Website Must-Haves
One of the first steps in building a website is looking at the functional requirements... Continue »
Generating The Second Order
Last December I wrote a post about the most important time in a customer relationship. I want to revisit that and state that the most important order you receive is a customer’s second order. A visitor walks into your tasting room, tries some of your wine, and places an order... Continue »
Creating a Shoppable Wine Website
You’ve had a website for a number of years (at least I hope your winery has a website) and now you want to add ecommerce store... Continue »
How Wine Tasting Network Increased Club Reorders by 255%
It’s always great when we hear or see our clients doing some marketing and testing... Continue »
The Two Most Important Wine Ecommerce Analytics You Should Evaluate Every Month
There are tends if not hundres of analytic measurements you can conduct on your website. Continue »
How often should you update your winery website?
Keeping your website fresh is key to its success. Visitors won’t return if the content is stale and dated. Continue »
Would you buy wine from your website?
The best piece of advice: pretend you are a customer and try to buy a bottle of wine from your site... Continue »
Follow Up: Is it time for your winery/wine store to have a mobile website?
A month ago we launched our mobile ecommerce/website platform... Continue »