Are you asking the right questions?
It's pretty easy to lose sight of the forest for the trees. We become engrossed in our own jobs and forget the big picture... Continue »
24/11/2010 at 1:00 AM
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Why I won't buy wine from your website this Christmas
As a consumer, I buy a lot online. I buy a lot of wine and I buy a lot of other goods. Continue »
27/10/2010 at 1:00 AM
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Using An iPad to Extend the Tasting Room Experience
This past summer, like summers before, our staff took a holiday together into the Okanagan Wine Region... Continue »
13/10/2010 at 1:00 AM
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Top 10 Winery Website Must-Haves
One of the first steps in building a website is looking at the functional requirements... Continue »
06/10/2010 at 1:00 AM
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Generating The Second Order
Last December I wrote a post about the most important time in a customer relationship. I want to revisit that and state that the most important order you receive is a customer’s second order. A visitor walks into your tasting room, tries some of your wine, and places an order... Continue »
25/08/2010 at 1:00 AM
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Creating a Shoppable Wine Website
You’ve had a website for a number of years (at least I hope your winery has a website) and now you want to add ecommerce store... Continue »
18/08/2010 at 1:00 AM
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How Wine Tasting Network Increased Club Reorders by 255%
It’s always great when we hear or see our clients doing some marketing and testing... Continue »
11/08/2010 at 1:00 AM
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The Two Most Important Wine Ecommerce Analytics You Should Evaluate Every Month
There are tends if not hundres of analytic measurements you can conduct on your website. Continue »
04/08/2010 at 1:00 AM
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How often should you update your winery website?
Keeping your website fresh is key to its success. Visitors won’t return if the content is stale and dated. Continue »
01/07/2010 at 1:00 AM
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