How to Use Gift Cards to #SellMoreWine
Retailers and consumers alike love gift cards. They don’t take up much shelf space, they are easily brandable and they promote customer choice. But gift cards also make plain good business sense. Find out how you can make the most of them in your cellar door. Continue »
07/07/2016 at 12:00 AM
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How Carrots Are Selling More Wine
We are well into 2016 and are looking towards the first club runs and getting through busy season for cellar doors. What can you spend a few minutes on now in order to get ready for increased traffic in both your cellar door and online store? Setup carrots! Continue »
17/02/2016 at 6:00 AM
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Mobile Point of Sale is Changing the Cellar Door Experience
Mobile POS systems let you sell where you couldn’t before. When your POS is portable - you can use it at a private tasting, out on a deck, or as you’re walking through the barrel room. If you’re at an off-site tasting event, it’s now possible to take a sale right then and there. Using a point of sale system that gets you out from behind the tasting bar and creates a more intimate experience Continue »
04/02/2015 at 6:00 AM
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Five Touch Points to Drive DTC Wine Sales and Keep ‘em Coming Back!
In 2013, 3.4 million cases of wine shipped in the United States (ShipCompliant 2014 DTC Report). Online sales are growing at the fastest pace in history and staying connected to your customers is critical. Here are five customer touch points that will drive your DTC wine sales and keep your biggest fans coming back: Continue »
28/05/2014 at 8:00 AM
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