Customers want simple.

If you are launching your new web site and wonder what customers want - customers want simple!

1. Customers don't want to give you their birthdate before they enter your website.
2. Customers don't want to read about your wine in one part of your site and jump to another part of your website to purchase the wine.
3. Customers don't want to create an account, give you a username and double confirm a password just to buy wine from you.
4. Customers don't want a long drawn out checkout process.
5. Customers don't want to be tricked into signing up for a newsletter.
6. Customers don't want to be spammed.
7. Customers don't want to be forced to buy minimum quantities.
8. Customers don't want flash.

Everything we force a customer to do before they get what they want carries consequence. Choose and weight those things carefully.