Vin65 Blog

The 2016 Roadshow Roundup

Despite these wineries being in different geographical locations with varying levels of foot traffic, wine tourism and popular varietals - they all seemed to hit a DTC stumbling block in these areas. Let's dive in to see why:  Continue »

Selling Wine Online - Canada and the World

Last month, we brought the Vin65 Roadshow to Niagara, ON, Canada. The wine game for Canada is a little different - but the focus for Vin65 remains the same; we want you to sell more wine. Here's a quick look at the realities of selling wine online in Canada and the world.  Continue »

Why Your Winery Still Isn’t Growing DTC Sales

Are you looking to grow DTC sales? Here are some reasons why you aren't seeing the growth you projected...  Continue »

How Carrots Are Selling More Wine

We are well into 2016 and are looking towards the first club runs and getting through busy season for cellar doors. What can you spend a few minutes on now in order to get ready for increased traffic in both your cellar door and online store? Setup carrots!  Continue »

Winning With DTC In 2016

Fresh from the Direct to Consumer Wine Symposium in Concord last week and off to the Unified Wine & Grape Symposium next week in Sacramento - I'd thought we should take a look at some stats from 2015 and why 2016 is going to be the year of DTC.  Continue »

8 Ways to Reduce Cart Abandonment This Holiday Season

TeaserCart abandonment stats are a hard pill to swallow. People have made the effort to visit your website, have added wine to the shopping cart - but are jumping ship just before they give you their credit card.  Continue »

OND: Step 4 - Do the Heavy Lifting.

We're almost done our OND boot camp. You've got the framework to sell wine online, you've got some killer promotions and you've told the world. Now, get the heavy lifting done for your customers so that all they need to do is checkout.  Continue »

OND: Step 3 - Make it Easy to Buy Your Wine.

"If you build it, they will come." Well, not really. You may have some killer promotions and gift packages to get people excited for the holidays, but it'll only help you sell more wine if people know about it. Your best weapon? Emails, of course.  Continue »

OND: Step 2 - Get People Excited About Your Wine.

Ok, you've completed step one - and you're prepared for OND. The framework is in place to capitalise on the holiday season and to start selling more wine online. There are a lot of wineries out there. What is going to make yours stand out? You're going to have to get people excited about your wine - and here are some tips to do just that.  Continue »

OND: Step 1 - Get Your Winery Ready.

Here in Vancouver, it’s pretty apparent that summer is over. The rain boots under my desk are constant reminders that fall is here. Pretty soon Christmas music will be playing absolutely everywhere.  Continue »