Vin65 Blog

Squashing Negative Reviews

Reviews are important for your winery business. Whether they're product reviews (your wine), experience reviews (your cellar door), or customer service reviews (your team) - they help people determine if they should buy from you, visit you, or what to expect once they get there.  Continue »

Ecommerce UX - How Does Your Winery Stack Up?

When you look at your winery website - do you like what you see? A lot of people get frustrated because what they want doesn't come through with their website design. While good design is important to appeal to your customers - a good user experience (UX) should be your key concern.  Continue »

Buying Wine Online: Isn't it Time to Relax the Restrictions?

I went out for lunch in downtown Vancouver recently – and got really excited when the restaurant carried my favorite Cabernet Franc from a local BC winery. “This Cab Franc is so hard to find – the winery is even sold out online,” I said. The server responded with “You can buy wine online? Who knew?”  Continue »

How Smart Systems Will Help Your Winery Sell More Wine

I just got back from Texas Hill Country, located about an hour outside of Austin, Texas. I was there to present Vin65 features and show wineries how smart systems could help them sell more wine. There were about 40 people in the audience - and they asked some great questions.  Continue »

Shipping: The Wine Industry Roadblock

DTC wine is reaching its tipping point. Wine shipments have increased drastically as it becomes easier and easier to order wine anytime, anywhere. As more wine lovers shop online, shipping continues to be a major roadblock for most DTC wineries. It's a complicated process - and it isn't cheap. Let's take a closer look, shall we?  Continue »

Wine Ecommerce 101

So, you want to sell wine online? There are so many options when it comes to wine ecommerce. Where do you start? First things first - do you pick a wine specific platform? The answer should be - absolutely.  Continue »

Start With Why: What's Your Winery's Value Proposition?

“How do I tell a story that makes my $15 Cabernet different from your $15 Cabernet?” This question came from a great recap blog post I read the other day. It's the million-dollar question. The differentiator. What makes your wine stand out from the crowd?  Continue »

Mobile Point of Sale is Changing the Cellar Door Experience

Mobile POS systems let you sell where you couldn’t before. When your POS is portable - you can use it at a private tasting, out on a deck, or as you’re walking through the barrel room. If you’re at an off-site tasting event, it’s now possible to take a sale right then and there. Using a point of sale system that gets you out from behind the tasting bar and creates a more intimate experience  Continue »

New Year, Old Website?

2014 is coming to an end. It's that time of year where we pack up the holiday decorations, discontinue killer promotions and get back to wine club reality. Is your website looking as tired as you feel?  Continue »

6 Ways to Sell More Wine During The Holidays

It's November and the holidays are fast approaching. You could have put Christmas off when Costco had festive gear on display in September - but there's no fighting it now. Wine sales peak over the holidays. So, how do you get consumers to buy direct, versus grabbing a bottle at the local store on their way to a holiday party? Here's how:  Continue »