Vin65 Blog

DTC wine thoughts served up by Vin65

Peter Andres
 
23 February 2010 | Peter Andres

Bridging Marketing Channels - Converting Tasting Room Visitors into Profitable Mailing List Members

One of the powerful things a winery can do with tasting room traffic is convert them from casual visitors to members of your winery's mailing list.  Continue »

Time Posted: 23/02/2010 at 2:00 AM Permalink to Bridging Marketing Channels - Converting Tasting Room Visitors into Profitable Mailing List Members Permalink
Andrew Kamphuis
 
11 February 2010 | Andrew Kamphuis

The Anatomy of a Great Wine Page

Great webpages don't just happen, they require a lot of thought and planning.  Continue »

Time Posted: 11/02/2010 at 1:45 AM Permalink to The Anatomy of a Great Wine Page Permalink
Andrew Kamphuis
 
18 January 2010 | Andrew Kamphuis

Reducing Friction Points in Checkout

Your customers want to purchase your wine online - quickly and easily. Every hoop a customer has to jump through, every form field they have to enter is a friction point. Reducing these friction points is one key to more sales.  Continue »

Time Posted: 18/01/2010 at 5:35 AM Permalink to Reducing Friction Points in Checkout Permalink