Website Design 101
We spend a lot of time working with wineries and wine stores crafting and directing the creative for their website. Here are three things to consider when tackling a wine website design. Continue »
18/05/2011 at 1:00 AM
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Bridging Marketing Channels - Converting Tasting Room Visitors into Profitable Mailing List Members
One of the powerful things a winery can do with tasting room traffic is convert them from casual visitors to members of your winery's mailing list. Continue »
23/02/2010 at 2:00 AM
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Connecting to your wine website visitors
In my last blog post "The Experience" I talked about how winery websites face the challenge of sharing a persuasive experience on their website, or sharing the essence of the winery and wine. Here is another great way... Continue »
03/10/2009 at 4:10 AM
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The Experience
As an owner of a wine web site one of the biggest challenges you will face is conveying "The Experience" of your winery, facility, vineyard, and wines. Continue »
09/09/2009 at 2:00 AM
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Fine Tune Your Newsletter Sign Up
For the most part winery websites simply put up a form to capture email addresses in the hopes that people will sign up. This strategy or lack there of isn't effective and doesn't create a valuable business resource. So how can we make this better? Continue »
25/08/2009 at 12:30 AM
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The boring old newsletter signup - what's the point?
These days it is all about the social media. Let me just say that you should start with the email list and then move onto the other stuff. Continue »
25/07/2009 at 9:50 AM
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New promotional tools on the Vin 65 platform
This week we enhanced our List Builder® tool to include two new features that we think are very cool. These were features requested by clients and we liked their thinking. Continue »
07/07/2009 at 6:00 PM
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You Are Expected To Do It All!
As a small winery owner you are expected to do it all. You are running the big show. You are on the hook for the results. Continue »
05/02/2009 at 3:15 AM
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Great Label Implementation
What part of your organization gets the most exposure? Your label. So how do you get the most out of it? Here's how. Continue »
22/10/2008 at 2:46 AM
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Profiling Customers Based On Their Emotional Profile
You can profile your customers in a couple of ways. For this post I am going to talk about how customers make buying decisions based on their emotional profile. Continue »
09/10/2008 at 4:13 AM
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