Vin65 Blog

DTC wine thoughts served up by Vin65

Andrew Kamphuis
 
6 April 2010 | Andrew Kamphuis

Is it time for your winery/wine store to have a mobile website?

With the rise of smart phones, iPads, and other mobile devices, is it time to have a mobile website?  Continue »

Time Posted: 06/04/2010 at 11:30 PM Permalink to Is it time for your winery/wine store to have a mobile website? Permalink
Andrew Kamphuis
 
30 March 2010 | Andrew Kamphuis

Interview with Email Marketing Rock Star - Kristina Palko

Kristina is responsible for an enormous amount of direct-to-consumer email...  Continue »

Time Posted: 30/03/2010 at 11:30 PM Permalink to Interview with Email Marketing Rock Star - Kristina Palko Permalink
Andrew Kamphuis
 
16 March 2010 | Andrew Kamphuis

Interview with Direct-to-Consumer Marketing Rock Star - Kristi Taaffe

I recently had the opportunity to talk with Kristi Taaffe a Direct to Consumer rock star.   Continue »

Time Posted: 16/03/2010 at 3:00 AM Permalink to Interview with Direct-to-Consumer Marketing Rock Star - Kristi Taaffe Permalink
Andrew Kamphuis
 
10 March 2010 | Andrew Kamphuis

Is Facebook sending your winery website more traffic than Google?

In February the San Francisco Chronicle ran an article title ‘Facebook directs more online users than Google’...  Continue »

Time Posted: 10/03/2010 at 1:00 AM Permalink to Is Facebook sending your winery website more traffic than Google? Permalink
Peter Andres
 
23 February 2010 | Peter Andres

Bridging Marketing Channels - Converting Tasting Room Visitors into Profitable Mailing List Members

One of the powerful things a winery can do with tasting room traffic is convert them from casual visitors to members of your winery's mailing list.  Continue »

Time Posted: 23/02/2010 at 2:00 AM Permalink to Bridging Marketing Channels - Converting Tasting Room Visitors into Profitable Mailing List Members Permalink
Andrew Kamphuis
 
11 February 2010 | Andrew Kamphuis

The Anatomy of a Great Wine Page

Great webpages don't just happen, they require a lot of thought and planning.  Continue »

Time Posted: 11/02/2010 at 1:45 AM Permalink to The Anatomy of a Great Wine Page Permalink
Andrew Kamphuis
 
18 January 2010 | Andrew Kamphuis

Reducing Friction Points in Checkout

Your customers want to purchase your wine online - quickly and easily. Every hoop a customer has to jump through, every form field they have to enter is a friction point. Reducing these friction points is one key to more sales.  Continue »

Time Posted: 18/01/2010 at 5:35 AM Permalink to Reducing Friction Points in Checkout Permalink