Social Media's Effect on Ecommerce
Or in this case, believed. For years, CEOs and CFOs have been asking "what is the value of Social Media?" And those of us who believed in it, argued the necessity of "connecting" with our customers. But, July marks the seventh birthday of the launch of Twitter (and, Facebook is now 9), so we really can't call this a "new" channel. Let's refer to some real-world metrics, shall we? Continue »
26/06/2013 at 2:00 AM
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How to Sell More Wine Direct to Consumer
10 ways to sell more wine on the internet kicked off today at the Vin65 DTC Roadshow in Paso Robles today. Continue »
07/06/2013 at 12:38 AM
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Three Tips in Google Analytics
If you're like most people, you glance at Google Analytics once in a while, but if you're not sure what you're looking at, here are three key things to keep an eye out for. Continue »
22/05/2013 at 8:30 AM
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Five Automatic Emails and Why We Like Them
We all agree authenticity and personal assistance are best practices in customer service. But sometimes, a simple automated action email works beautifully. Continue »
01/05/2013 at 3:55 AM
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Flea Market Finds for Mobile POS
Guest Blog post this week by Susan DeMatei of Wine Glass Marketing. Continue »
10/04/2013 at 3:41 AM
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Your Website as a Tool to Grow Your Mailing List
Too often, we think of our website as a final destination, and ignore opportunities to use it as a valuable tool to grow our database. Continue »
27/03/2013 at 8:02 AM
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Customizing Wine Clubs
You hear the request every day, but what is the best way to customize your Wine Club offerings? Continue »
13/03/2013 at 8:01 AM
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Top 5 Questions asked at January's Trade Shows
The top five Trade Show questions and links to some of our documentation. Continue »
21/02/2013 at 8:00 AM
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Using Scarcity Tactics Effectively
It is best to arm yourself with a variety of scarcity tactics in your arsenal and rotate them to keep your customers buying and your marketing fresh. Continue »
23/01/2013 at 7:58 AM
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Top Five Reasons Your Winery Should Offer Mobile POS
Mobile Point of Sale has been providing customer convenience at retail for awhile, but soon customers will stop seeing this as an oddity and expect it. If that’s not enough of a reason to consider adding mobie POS to your bag of tricks for 2013, here are five more benefits: Continue »
11/01/2013 at 1:00 AM
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