Vin65 Blog

DTC wine thoughts served up by Vin65

Brent Johnson
 
20 July 2016 | Brent Johnson

Introducing Free Winery Websites From Vin65

We love the wine industry and we love focusing on how to help all wineries sell more wine. So we're excited to announce our newest product offering: free content websites.  Continue »

Time Posted: 20/07/2016 at 7:40 AM Permalink to Introducing Free Winery Websites From Vin65 Permalink
Brent Johnson
 
26 April 2016 | Brent Johnson

Free Support at Vin65. 5 Reasons Why We Made The Change.

Today, there is a big change, we’re excited to offer all of our clients free customer support! Now all of your ‘how to’ questions and troubleshooting that we used to bill for is free.  Continue »

Time Posted: 26/04/2016 at 6:00 AM Permalink to Free Support at Vin65. 5 Reasons Why We Made The Change. Permalink Comments for Free Support at Vin65. 5 Reasons Why We Made The Change. Comments (2)
Brent Johnson
 
22 April 2015 | Brent Johnson

Shipping: Wineries... Can You Keep Up?

You're not Amazon, Kmart, or Target, and you don’t have the clout to demand killer shipping rates from UPS and FedEx - can you keep up with the large retailers pushing expectations for consumer shipping?  Continue »

Time Posted: 22/04/2015 at 6:00 AM Permalink to Shipping: Wineries... Can You Keep Up? Permalink
Brent Johnson
 
25 February 2015 | Brent Johnson

Email: The Biggest ROI for Wineries

You're busy - there are a million things to do today on top of selling your wine. So, where do you focus? Where should you spend time to get the biggest bang for your buck - or in your case, ROI?  Continue »

Time Posted: 25/02/2015 at 6:00 AM Permalink to Email: The Biggest ROI for Wineries Permalink
Brent Johnson
 
24 January 2015 | Brent Johnson

Observations from an Emerging Wine Market (Colorado)

Last week, I attended the VinCO Conference and Trade Show in Grand Junction, CO, USA. I was able to give two presentations to some of Colorado's most prominent winemakers, winery owners and emerging wineries. There were a lot of questions about selling more wine online - and I thought I'd share some insights.  Continue »

Time Posted: 24/01/2015 at 8:00 AM Permalink to Observations from an Emerging Wine Market (Colorado) Permalink
Brent Johnson
 
14 January 2014 | Brent Johnson

4 Ways Your Buttons Can Increase Conversion

The ‘Add-To-Cart’ or ‘Buy’ button is essential if you want to sell wine on your website. Things like the colours, size, font, and location of these buttons play a very large factor subconsciously in a website visitor and will dictate whether or not they buy from you.  Continue »

Time Posted: 14/01/2014 at 2:45 AM Permalink to 4 Ways Your Buttons Can Increase Conversion Permalink
Brent Johnson
 
20 September 2013 | Brent Johnson

5 Holiday Preparation Tips For Your Website

Whether you’re ready for it or not, October, November and December (the holiday season) is rapidly approaching. It’s a good time to start planning and executing marketing campaigns on your websites.  Continue »

Time Posted: 20/09/2013 at 7:00 AM Permalink to 5 Holiday Preparation Tips For Your Website Permalink
Brent Johnson
 
22 May 2013 | Brent Johnson

Three Tips in Google Analytics

If you're like most people, you glance at Google Analytics once in a while, but if you're not sure what you're looking at, here are three key things to keep an eye out for.  Continue »

Time Posted: 22/05/2013 at 8:30 AM Permalink to Three Tips in Google Analytics Permalink
Brent Johnson
 
1 May 2013 | Brent Johnson

Five Automatic Emails and Why We Like Them

We all agree authenticity and personal assistance are best practices in customer service. But sometimes, a simple automated action email works beautifully.  Continue »

Time Posted: 01/05/2013 at 3:55 AM Permalink to Five Automatic Emails and Why We Like Them Permalink
Brent Johnson
 
27 March 2013 | Brent Johnson

Your Website as a Tool to Grow Your Mailing List

Too often, we think of our website as a final destination, and ignore opportunities to use it as a valuable tool to grow our database.  Continue »

Time Posted: 27/03/2013 at 8:02 AM Permalink to Your Website as a Tool to Grow Your Mailing List Permalink