Vin65 Blog

Using customer data to create your marketing plan

Creating a marketing plan is tough. Luckily, your customers offer a wealth of insight into what works, and what doesn’t. Here, we look at three ways to use customer data to help you build an effective marketing strategy that will sell more wine.  Continue »

Want to grow DTC sales by 108%? 46Brix can help.

46Brix is Vin65's built-in shipping rewards program. Two years after launch, we've seen dramatic business results for participating wineries. Here, we dig into the data and look at how 46Brix is helping wineries in the US and Canada sell more wine.  Continue »

The 2016 Roadshow Roundup

Despite these wineries being in different geographical locations with varying levels of foot traffic, wine tourism and popular varietals - they all seemed to hit a DTC stumbling block in these areas. Let's dive in to see why:  Continue »

Selling Wine Online - Canada and the World

Last month, we brought the Vin65 Roadshow to Niagara, ON, Canada. The wine game for Canada is a little different - but the focus for Vin65 remains the same; we want you to sell more wine. Here's a quick look at the realities of selling wine online in Canada and the world.  Continue »

Free Support at Vin65. 5 Reasons Why We Made The Change.

Today, there is a big change, we’re excited to offer all of our clients free customer support! Now all of your ‘how to’ questions and troubleshooting that we used to bill for is free.  Continue »

Are Wine Clubs Passé?

This is a guest post from Tammy Boatright at VingDirect. VingDirect helps family wineries grow their DTC sales through training, cellar door and wine club recommendations, educational webinars and cellar door dashboards. VingDirect’s Vin65 integrated dashboard provides wineries with real time cellar door results.  Continue »

Why Your Winery Still Isn’t Growing DTC Sales

Are you looking to grow DTC sales? Here are some reasons why you aren't seeing the growth you projected...  Continue »

A Bottle Shot Is Worth A Thousand Words

This is a guest blog post by Laurie Millotte, founder of Outshinery.com and an avid wine enthusiast. Laurie is a designer & art director who believes in the power of well-crafted brands and ideas, focusing on innovative and narrative branding and packaging for the wine industry.  Continue »

How Carrots Are Selling More Wine

We are well into 2016 and are looking towards the first club runs and getting through busy season for cellar doors. What can you spend a few minutes on now in order to get ready for increased traffic in both your cellar door and online store? Setup carrots!  Continue »

Winning With DTC In 2016

Fresh from the Direct to Consumer Wine Symposium in Concord last week and off to the Unified Wine & Grape Symposium next week in Sacramento - I'd thought we should take a look at some stats from 2015 and why 2016 is going to be the year of DTC.  Continue »