Vin65 Blog

DTC wine thoughts served up by Vin65

Brent Johnson
 
20 September 2013 | Brent Johnson

5 Holiday Preparation Tips For Your Website

Whether you’re ready for it or not, October, November and December (the holiday season) is rapidly approaching. It’s a good time to start planning and executing marketing campaigns on your websites.  Continue »

Time Posted: 20/09/2013 at 7:00 AM Permalink to 5 Holiday Preparation Tips For Your Website Permalink
Andrew Kamphuis
 
12 July 2013 | Andrew Kamphuis

Connecting Social and Commerce

At Vin65 we see a lot of data from transactions, we’ve done a lot of experiments and we’ve seen some interesting results. We’ve focused on analytics, A/B tests, and we look at BI tools to track data and improve tools and while this data is good, we don’t believe this it is good enough.  Continue »

Time Posted: 12/07/2013 at 5:00 AM Permalink to Connecting Social and Commerce Permalink
Scott McCormick
 
26 June 2013 | Scott McCormick

Social Media's Effect on Ecommerce

Or in this case, believed. For years, CEOs and CFOs have been asking "what is the value of Social Media?" And those of us who believed in it, argued the necessity of "connecting" with our customers. But, July marks the seventh birthday of the launch of Twitter (and, Facebook is now 9), so we really can't call this a "new" channel. Let's refer to some real-world metrics, shall we?  Continue »

Time Posted: 26/06/2013 at 2:00 AM Permalink to Social Media's Effect on Ecommerce Permalink
Andrew Kamphuis
 
7 June 2013 | Andrew Kamphuis

How to Sell More Wine Direct to Consumer

10 ways to sell more wine on the internet kicked off today at the Vin65 DTC Roadshow in Paso Robles today.  Continue »

Time Posted: 07/06/2013 at 12:38 AM Permalink to How to Sell More Wine Direct to Consumer Permalink
Brent Johnson
 
22 May 2013 | Brent Johnson

Three Tips in Google Analytics

If you're like most people, you glance at Google Analytics once in a while, but if you're not sure what you're looking at, here are three key things to keep an eye out for.  Continue »

Time Posted: 22/05/2013 at 8:30 AM Permalink to Three Tips in Google Analytics Permalink
Brent Johnson
 
1 May 2013 | Brent Johnson

Five Automatic Emails and Why We Like Them

We all agree authenticity and personal assistance are best practices in customer service. But sometimes, a simple automated action email works beautifully.  Continue »

Time Posted: 01/05/2013 at 3:55 AM Permalink to Five Automatic Emails and Why We Like Them Permalink
Susan DeMatei
 
10 April 2013 | Susan DeMatei

Flea Market Finds for Mobile POS

Guest Blog post this week by Susan DeMatei of Wine Glass Marketing.  Continue »

Time Posted: 10/04/2013 at 3:41 AM Permalink to Flea Market Finds for Mobile POS Permalink
Brent Johnson
 
27 March 2013 | Brent Johnson

Your Website as a Tool to Grow Your Mailing List

Too often, we think of our website as a final destination, and ignore opportunities to use it as a valuable tool to grow our database.  Continue »

Time Posted: 27/03/2013 at 8:02 AM Permalink to Your Website as a Tool to Grow Your Mailing List Permalink
Josh Clysdale
 
13 March 2013 | Josh Clysdale

Customizing Wine Clubs

You hear the request every day, but what is the best way to customize your Wine Club offerings?  Continue »

Time Posted: 13/03/2013 at 8:01 AM Permalink to Customizing Wine Clubs Permalink
James Davenport
 
21 February 2013 | James Davenport

Top 5 Questions asked at January's Trade Shows

The top five Trade Show questions and links to some of our documentation.  Continue »

Time Posted: 21/02/2013 at 8:00 AM Permalink to Top 5 Questions asked at January's Trade Shows Permalink