Wine Producers Should Tweet More
Wine producers are missing a huge opportunity to talk to wine consumers via Twitter, Facebook and other social media platforms Continue »
Speed Sells
Are slow loading web pages causing you to lose purchasers? Continue »
3 Mistakes When Redesigning Your Website
Thinking about redesigning your winery website? If so, here are three common mistakes to avoid before jumping into your redesign. Continue »
Customers want simple.
If you are launching your new web site and wonder what customers want - customers want simple! Continue »
Connecting to your wine website visitors
In my last blog post "The Experience" I talked about how winery websites face the challenge of sharing a persuasive experience on their website, or sharing the essence of the winery and wine. Here is another great way... Continue »
5 Stars Dominate Ratings (in Video and Wine)
When it comes to ratings and reviews, great video (and great wine) prompt action; anything less prompts indifference. Continue »
Who should be the voice of our winery’s social media program?
You’ve been reading up and researching social media. You’re ready to get started and incorporate a couple of the platforms into your winery’s marketing and relationship building strategy... Continue »
The Experience
As an owner of a wine web site one of the biggest challenges you will face is conveying "The Experience" of your winery, facility, vineyard, and wines. Continue »
Fine Tune Your Newsletter Sign Up
For the most part winery websites simply put up a form to capture email addresses in the hopes that people will sign up. This strategy or lack there of isn't effective and doesn't create a valuable business resource. So how can we make this better? Continue »
New Admin Interface
A little bit of a self promotion. This morning we launched our new interface on our admin panel... Continue »