Vin65 Blog

Introducing the Vin65 Beta Testing Program

Building a new feature or enhancing an existing one is a complex process that we’re working hard to get right. We have always enlisted a selection of our trusty customers to test and contribute to what we’re building, but we’re looking now to get more people involved.  Continue »

Why Your Winery Should Use Video - And How to Get Started

We know how important professional product photography is for showcasing your products. But video is a growing trend as well.  Continue »

Where Do Your Feature Requests Go?

Vin65 thrives on client feedback -- on your feedback. It’s how we decide everything that gets built on our platform, from the priority of bug fixes to major enhancements and new features.  Continue »

3 Ways Social Media Data Can Improve your Winery’s Marketing

The more context you have surrounding your customers, the easier it is for you to provide them with a superior customer experience. Learn how social media can offer you that additional layer of insight.  Continue »

Introducing Free Winery Websites From Vin65

We love the wine industry and we love focusing on how to help all wineries sell more wine. So we're excited to announce our newest product offering: free content websites.  Continue »

How to Use Gift Cards to #SellMoreWine

Retailers and consumers alike love gift cards. They don’t take up much shelf space, they are easily brandable and they promote customer choice. But gift cards also make plain good business sense. Find out how you can make the most of them in your cellar door.  Continue »

Connecting Social and Commerce Part 2

Combining social and commerce data enables wineries to provide superior customer service and drive sales. Learn how Vin65 is adapting to changes from VinTank to continue providing you with social media insight.  Continue »

Using customer data to create your marketing plan

Creating a marketing plan is tough. Luckily, your customers offer a wealth of insight into what works, and what doesn’t. Here, we look at three ways to use customer data to help you build an effective marketing strategy that will sell more wine.  Continue »

Want to grow DTC sales by 108%? 46Brix can help.

46Brix is Vin65's built-in shipping rewards program. Two years after launch, we've seen dramatic business results for participating wineries. Here, we dig into the data and look at how 46Brix is helping wineries in the US and Canada sell more wine.  Continue »

The 2016 Roadshow Roundup

Despite these wineries being in different geographical locations with varying levels of foot traffic, wine tourism and popular varietals - they all seemed to hit a DTC stumbling block in these areas. Let's dive in to see why:  Continue »