Interview with Email Marketing Rock Star - Kristina Palko
Kristina is responsible for an enormous amount of direct-to-consumer email... Continue »
30/03/2010 at 11:30 PM
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Interview with Direct-to-Consumer Marketing Rock Star - Kristi Taaffe
I recently had the opportunity to talk with Kristi Taaffe a Direct to Consumer rock star. Continue »
16/03/2010 at 3:00 AM
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Is Facebook sending your winery website more traffic than Google?
In February the San Francisco Chronicle ran an article title ‘Facebook directs more online users than Google’... Continue »
10/03/2010 at 1:00 AM
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Bridging Marketing Channels - Converting Tasting Room Visitors into Profitable Mailing List Members
One of the powerful things a winery can do with tasting room traffic is convert them from casual visitors to members of your winery's mailing list. Continue »
23/02/2010 at 2:00 AM
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The Anatomy of a Great Wine Page
Great webpages don't just happen, they require a lot of thought and planning. Continue »
11/02/2010 at 1:45 AM
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Reducing Friction Points in Checkout
Your customers want to purchase your wine online - quickly and easily. Every hoop a customer has to jump through, every form field they have to enter is a friction point. Reducing these friction points is one key to more sales. Continue »
18/01/2010 at 5:35 AM
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