Vin65 Blog

Fine Tune Your Newsletter Sign Up

For the most part winery websites simply put up a form to capture email addresses in the hopes that people will sign up. This strategy or lack there of isn't effective and doesn't create a valuable business resource. So how can we make this better?  Continue »

New Admin Interface

A little bit of a self promotion. This morning we launched our new interface on our admin panel...  Continue »

Consumers reviews - do you trust them?

We've seen consumer reviews make a large difference in conversion rates online, and we've known for quite sometime that people trust other people's opinions...  Continue »

Predictable Customer Behavior

Are you training your customers to delete the email you send?  Continue »

The boring old newsletter signup - what's the point?

These days it is all about the social media. Let me just say that you should start with the email list and then move onto the other stuff.   Continue »

5 Signs that Your Web Developer "Gets" Search Engine Marketing

There is a lot to search engine marketing...  Continue »

New promotional tools on the Vin 65 platform

This week we enhanced our List Builder® tool to include two new features that we think are very cool. These were features requested by clients and we liked their thinking.  Continue »

Improving Customer Experience Part 2: The Checkout

The customer experience will make a difference in whether a customer completes the transaction or abandons their cart...  Continue »

Improving Customer Experience Part 1: The Modal Cart

Have you ever really thought about the 'Add To Cart' function on your ecommerce site?  Continue »

Pursuing Abandoned Shopping Carts

A customer comes to your website, adds several items to their cart, and then abandons their cart and leaves your website...  Continue »