Vin65 Blog

Customers want simple.

If you are launching your new web site and wonder what customers want - customers want simple!  Continue »

Connecting to your wine website visitors

In my last blog post "The Experience" I talked about how winery websites face the challenge of sharing a persuasive experience on their website, or sharing the essence of the winery and wine. Here is another great way...  Continue »

5 Stars Dominate Ratings (in Video and Wine)

When it comes to ratings and reviews, great video (and great wine) prompt action; anything less prompts indifference.  Continue »

Who should be the voice of our winery’s social media program?

You’ve been reading up and researching social media. You’re ready to get started and incorporate a couple of the platforms into your winery’s marketing and relationship building strategy...  Continue »

The Experience

As an owner of a wine web site one of the biggest challenges you will face is conveying "The Experience" of your winery, facility, vineyard, and wines.   Continue »

Fine Tune Your Newsletter Sign Up

For the most part winery websites simply put up a form to capture email addresses in the hopes that people will sign up. This strategy or lack there of isn't effective and doesn't create a valuable business resource. So how can we make this better?  Continue »

New Admin Interface

A little bit of a self promotion. This morning we launched our new interface on our admin panel...  Continue »

Consumers reviews - do you trust them?

We've seen consumer reviews make a large difference in conversion rates online, and we've known for quite sometime that people trust other people's opinions...  Continue »

Predictable Customer Behavior

Are you training your customers to delete the email you send?  Continue »

The boring old newsletter signup - what's the point?

These days it is all about the social media. Let me just say that you should start with the email list and then move onto the other stuff.   Continue »