Vin65 Blog

OND: Step 4 - Do the Heavy Lifting.

We're almost done our OND boot camp. You've got the framework to sell wine online, you've got some killer promotions and you've told the world. Now, get the heavy lifting done for your customers so that all they need to do is checkout.  Continue »

OND: Step 3 - Make it Easy to Buy Your Wine.

"If you build it, they will come." Well, not really. You may have some killer promotions and gift packages to get people excited for the holidays, but it'll only help you sell more wine if people know about it. Your best weapon? Emails, of course.  Continue »

OND: Step 2 - Get People Excited About Your Wine.

Ok, you've completed step one - and you're prepared for OND. The framework is in place to capitalise on the holiday season and to start selling more wine online. There are a lot of wineries out there. What is going to make yours stand out? You're going to have to get people excited about your wine - and here are some tips to do just that.  Continue »

OND: Step 1 - Get Your Winery Ready.

Here in Vancouver, it’s pretty apparent that summer is over. The rain boots under my desk are constant reminders that fall is here. Pretty soon Christmas music will be playing absolutely everywhere.  Continue »

Squashing Negative Reviews

Reviews are important for your winery business. Whether they're product reviews (your wine), experience reviews (your cellar door), or customer service reviews (your team) - they help people determine if they should buy from you, visit you, or what to expect once they get there.  Continue »

Ecommerce UX - How Does Your Winery Stack Up?

When you look at your winery website - do you like what you see? A lot of people get frustrated because what they want doesn't come through with their website design. While good design is important to appeal to your customers - a good user experience (UX) should be your key concern.  Continue »

Buying Wine Online: Isn't it Time to Relax the Restrictions?

I went out for lunch in downtown Vancouver recently – and got really excited when the restaurant carried my favorite Cabernet Franc from a local BC winery. “This Cab Franc is so hard to find – the winery is even sold out online,” I said. The server responded with “You can buy wine online? Who knew?”  Continue »

How Smart Systems Will Help Your Winery Sell More Wine

I just got back from Texas Hill Country, located about an hour outside of Austin, Texas. I was there to present Vin65 features and show wineries how smart systems could help them sell more wine. There were about 40 people in the audience - and they asked some great questions.  Continue »

Shipping: The Wine Industry Roadblock

DTC wine is reaching its tipping point. Wine shipments have increased drastically as it becomes easier and easier to order wine anytime, anywhere. As more wine lovers shop online, shipping continues to be a major roadblock for most DTC wineries. It's a complicated process - and it isn't cheap. Let's take a closer look, shall we?  Continue »

Do You Care About Your Online Customer Experience?

What experience does your website give online customers? Is it easy to navigate? Does it contain details on products for purchase? Can information be found quickly? You want to ensure that customers can easily purchase wine and have a great experience while doing it. The bottom line is that if your customers don't enjoy spending time on your website, they are less likely to visit it or spend time on it. Shopping should be enjoyable, right?  Continue »