How to guide your customers to a purchase?
All buttons are not equal... Continue »
16/12/2009 at 2:00 AM
Permalink
Where's My Order?
Paul Mabray was lamenting on twitter how he order wine from 6 different wineries via the web and no one followed up with him... Continue »
05/12/2009 at 3:00 AM
Permalink
The Most Important Time in a Customer Relationship.
The most important time in a customer relationship is the three months following a first purchase. Continue »
03/12/2009 at 3:00 AM
Permalink
What do customers want this holiday season?
Shop.org released the results of their eHoliday Study early in November. Here is a brief summary... Continue »
01/12/2009 at 3:00 AM
Permalink
Wine Producers Should Tweet More
Wine producers are missing a huge opportunity to talk to wine consumers via Twitter, Facebook and other social media platforms Continue »
20/11/2009 at 2:00 AM
Permalink
Speed Sells
Are slow loading web pages causing you to lose purchasers? Continue »
17/11/2009 at 3:00 AM
Permalink
3 Mistakes When Redesigning Your Website
Thinking about redesigning your winery website? If so, here are three common mistakes to avoid before jumping into your redesign. Continue »
04/11/2009 at 3:00 AM
Permalink
Customers want simple.
If you are launching your new web site and wonder what customers want - customers want simple! Continue »
20/10/2009 at 3:00 AM
Permalink
Connecting to your wine website visitors
In my last blog post "The Experience" I talked about how winery websites face the challenge of sharing a persuasive experience on their website, or sharing the essence of the winery and wine. Here is another great way... Continue »
03/10/2009 at 4:10 AM
Permalink
5 Stars Dominate Ratings (in Video and Wine)
When it comes to ratings and reviews, great video (and great wine) prompt action; anything less prompts indifference. Continue »
23/09/2009 at 3:00 PM
Permalink