The 2016 Roadshow Roundup
Despite these wineries being in different geographical locations with varying levels of foot traffic, wine tourism and popular varietals - they all seemed to hit a DTC stumbling block in these areas. Let's dive in to see why: Continue »
20/05/2016 at 6:00 AM
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Are Wine Clubs Passé?
This is a guest post from Tammy Boatright at VingDirect. VingDirect helps family wineries grow their DTC sales through training, cellar door and wine club recommendations, educational webinars and cellar door dashboards. VingDirect’s Vin65 integrated dashboard provides wineries with real time cellar door results. Continue »
08/04/2016 at 6:00 AM
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Why Your Winery Still Isn’t Growing DTC Sales
Are you looking to grow DTC sales? Here are some reasons why you aren't seeing the growth you projected... Continue »
23/03/2016 at 6:00 AM
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How Carrots Are Selling More Wine
We are well into 2016 and are looking towards the first club runs and getting through busy season for cellar doors. What can you spend a few minutes on now in order to get ready for increased traffic in both your cellar door and online store? Setup carrots! Continue »
17/02/2016 at 6:00 AM
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Winning With DTC In 2016
Fresh from the Direct to Consumer Wine Symposium in Concord last week and off to the Unified Wine & Grape Symposium next week in Sacramento - I'd thought we should take a look at some stats from 2015 and why 2016 is going to be the year of DTC. Continue »
22/01/2016 at 6:00 AM
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DTC and the Next 5 Years
5 predictions for DTC wine in the next 5 years from the DTC Wine Symposium in Concord, California. Continue »
15/01/2016 at 6:00 AM
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8 Ways to Reduce Cart Abandonment This Holiday Season
TeaserCart abandonment stats are a hard pill to swallow. People have made the effort to visit your website, have added wine to the shopping cart - but are jumping ship just before they give you their credit card. Continue »
16/12/2015 at 6:00 AM
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OND: Step 3 - Make it Easy to Buy Your Wine.
"If you build it, they will come." Well, not really. You may have some killer promotions and gift packages to get people excited for the holidays, but it'll only help you sell more wine if people know about it. Your best weapon? Emails, of course. Continue »
21/10/2015 at 6:00 AM
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OND: Step 1 - Get Your Winery Ready.
Here in Vancouver, it’s pretty apparent that summer is over. The rain boots under my desk are constant reminders that fall is here. Pretty soon Christmas music will be playing absolutely everywhere. Continue »
07/10/2015 at 6:00 AM
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Buying Wine Online: Isn't it Time to Relax the Restrictions?
I went out for lunch in downtown Vancouver recently – and got really excited when the restaurant carried my favorite Cabernet Franc from a local BC winery. “This Cab Franc is so hard to find – the winery is even sold out online,” I said. The server responded with “You can buy wine online? Who knew?” Continue »
05/08/2015 at 6:00 AM
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