Vin65 Blog

DTC wine thoughts served up by Vin65

Brent Johnson
 
11 January 2013 | Brent Johnson

Top Five Reasons Your Winery Should Offer Mobile POS

Mobile Point of Sale has been providing customer convenience at retail for awhile, but soon customers will stop seeing this as an oddity and expect it. If that’s not enough of a reason to consider adding mobie POS to your bag of tricks for 2013, here are five more benefits:  Continue »

Time Posted: 11/01/2013 at 1:00 AM Permalink to Top Five Reasons Your Winery Should Offer Mobile POS Permalink
Brent Johnson
 
16 March 2011 | Brent Johnson

Video proven to increase e-commerce sales.

In your tasting room consumers can stroll up to the tasting bar, speak to enthusiastic staff and then sniff, swirl and sip your wine. It’s not that easy for your e-commerce website. You need to find ways to engage and convert consumers with content, images, tasting notes, consumer or professional reviews. Why not videos?  Continue »

Time Posted: 16/03/2011 at 1:00 AM Permalink to Video proven to increase e-commerce sales. Permalink
Brent Johnson
 
21 March 2009 | Brent Johnson

Reviews and Ratings Sell More Wine Online

77% of online shoppers use reviews and ratings and 63% are more likely to purchase from a site if it has wine reviews and ratings.  Continue »

Time Posted: 21/03/2009 at 12:00 AM Permalink to Reviews and Ratings Sell More Wine Online Permalink
Brent Johnson
 
18 October 2008 | Brent Johnson

Okanagan Wine Festival - Wine Medal Winners Fall 2008

I went to the fall Okanagan Fall Wine Festival Medal Winner Tastings in Penticton, BC. There are some remarkable wines coming out of British Columbia.  Continue »

Time Posted: 18/10/2008 at 3:43 AM Permalink to Okanagan Wine Festival - Wine Medal Winners Fall 2008 Permalink
Brent Johnson
 
2 October 2008 | Brent Johnson

"Be passionate about what you do." - Gary Vaynerchuk

Gary Vaynerchuk gives his keynote speech at the Web 2.0 Expo in New York (definitely worth watching).  Continue »

Time Posted: 02/10/2008 at 11:00 AM Permalink to Permalink
Brent Johnson
 
18 September 2008 | Brent Johnson

Internet Marketing Conference (IMC) Vancouver 2008

Last week Friday I went to the Internet Marketing Conference held in Vancouver. It covered a large spectrum from SEO to A/B Testings...  Continue »

Time Posted: 18/09/2008 at 11:00 PM Permalink to Internet Marketing Conference (IMC) Vancouver 2008 Permalink
Brent Johnson
 
9 September 2008 | Brent Johnson

Able Grape a Wine Search Engine

Able Grape is a wine industry specific search engine. This is a great set forward for Wine 2.0 but will anyone use it?  Continue »

Time Posted: 09/09/2008 at 7:00 AM Permalink to Able Grape a Wine Search Engine Permalink
Brent Johnson
 
4 September 2008 | Brent Johnson

Social Media... good for business or wasting time?

Are you using a social media as a part of your business? Do you feel like it is building your brand image or are you spending hours wasting time? Which social media are you using, audio, video, words, pictures or combinations?  Continue »

Time Posted: 04/09/2008 at 11:00 PM Permalink to Social Media... good for business or wasting time? Permalink
Brent Johnson
 
28 August 2008 | Brent Johnson

New Website Launch: Burgundy & Beyond

We've just launched a new winery website, Burgundy & Beyond powered on Vin | 65’s platform. We’ve worked hard on this site and are excited for it to finally be live.  Continue »

Time Posted: 28/08/2008 at 10:30 AM Permalink to New Website Launch:  Burgundy & Beyond Permalink
Brent Johnson
 
14 July 2008 | Brent Johnson

Does Your E-commerce Site Add Value or Headaches?

You’d think by now someone trying to sell something on the internet would remember while setting up their ecommerce site, how frustrating some shopping carts and forms can be.  Continue »

Time Posted: 14/07/2008 at 2:00 AM Permalink to Does Your E-commerce Site Add Value or Headaches? Permalink