5 Annoying Friction Points At Checkout
Ready for some Spring cleaning? Spend some time this month and actually buy wine from your website from beginning to end. You may just find some room for improvement. Conversion rates don’t lie. Continue »
11/06/2014 at 8:00 AM
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Five Touch Points to Drive DTC Wine Sales and Keep ‘em Coming Back!
In 2013, 3.4 million cases of wine shipped in the United States (ShipCompliant 2014 DTC Report). Online sales are growing at the fastest pace in history and staying connected to your customers is critical. Here are five customer touch points that will drive your DTC wine sales and keep your biggest fans coming back: Continue »
28/05/2014 at 8:00 AM
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3 Ways To Get Quality Customer Data
Nurturing relationships with your customers is critical for growing a successful business. Problem is, not everyone wants personal relationships with businesses. Develop trust with your customer in order to open up the information-sharing floodgates. Continue »
09/04/2014 at 8:00 AM
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4 Reasons To Develop Your Wine Ratings
Product reviews are good for business. Reviews give your product a human level of interaction and are a powerful convincer for the savvy consumer. When’s the last time you bought something from Amazon and didn’t read at least the first couple of reviews? Continue »
12/03/2014 at 1:00 AM
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Copywriting for Your Winery Website: Do's & Don'ts
Copywriting is one of the few tasks most wineries try to do in-house when redesigning their winery's ecommerce website. And it is often the easiest task to procrastinate on. Continue »
05/02/2014 at 1:10 AM
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4 Ways Your Buttons Can Increase Conversion
The ‘Add-To-Cart’ or ‘Buy’ button is essential if you want to sell wine on your website. Things like the colours, size, font, and location of these buttons play a very large factor subconsciously in a website visitor and will dictate whether or not they buy from you. Continue »
14/01/2014 at 2:45 AM
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