Vin65 Blog

DTC wine thoughts served up by Vin65

Andrew Kamphuis
 
30 November 2008 | Andrew Kamphuis

First Time Customer Analysis

A few weeks ago I blogged about the importance of first time visitors on your website.  Continue »

Time Posted: 30/11/2008 at 1:32 PM Permalink to First Time Customer Analysis Permalink
Andrew Kamphuis
 
24 November 2008 | Andrew Kamphuis

It's Not What You Make, It's What You Stand For.

Believe it or not, as web developers we face a very similar problem to winery owners...  Continue »

Time Posted: 24/11/2008 at 12:54 PM Permalink to It's Not What You Make, It's What You Stand For. Permalink
Andrew Kamphuis
 
22 November 2008 | Andrew Kamphuis

What is your value proposition?

I've stumbled upon your website, I'm like one of the other 60% of people on your site, it's my first time visiting...   Continue »

Time Posted: 22/11/2008 at 4:30 AM Permalink to What is your value proposition? Permalink
Andrew Kamphuis
 
19 November 2008 | Andrew Kamphuis

Is Free Shipping a MUST in this economy?

How does the perceived value of free shipping affect customers decisions.  Continue »

Time Posted: 19/11/2008 at 12:31 PM Permalink to Is Free Shipping a MUST in this economy? Permalink
Andrew Kamphuis
 
17 November 2008 | Andrew Kamphuis

Search Engine Optimization Start Kit

Earlier this week Google released its 22 page Search Engine Optimization Start Guide.  Continue »

Time Posted: 17/11/2008 at 12:17 PM Permalink to Search Engine Optimization Start Kit Permalink
Andrew Kamphuis
 
10 November 2008 | Andrew Kamphuis

Going after the low hanging fruit

We constantly look at ways to get our existing customers and our best customers to buy more, but what about the first time visitor.  Continue »

Time Posted: 10/11/2008 at 12:21 PM Permalink to Going after the low hanging fruit Permalink
Andrew Kamphuis
 
3 November 2008 | Andrew Kamphuis

Where is your subscribe form?

One of the main goals of your website should be to ask visitors to subscribe to your email list. At what point during their visit should you ask them to subscribe?  Continue »

Time Posted: 03/11/2008 at 11:40 AM Permalink to Where is your subscribe form? Permalink
Peter Andres
 
22 October 2008 | Peter Andres

Great Label Implementation

What part of your organization gets the most exposure? Your label. So how do you get the most out of it? Here's how.  Continue »

Time Posted: 22/10/2008 at 2:46 AM Permalink to Great Label Implementation Permalink
Andrew Kamphuis
 
19 October 2008 | Andrew Kamphuis

"How Many" is not nearly as valuable as "Who".

Do you know how many people are coming to your website? Do you know who they are?  Continue »

Time Posted: 19/10/2008 at 2:54 PM Permalink to Permalink
Brent Johnson
 
18 October 2008 | Brent Johnson

Okanagan Wine Festival - Wine Medal Winners Fall 2008

I went to the fall Okanagan Fall Wine Festival Medal Winner Tastings in Penticton, BC. There are some remarkable wines coming out of British Columbia.  Continue »

Time Posted: 18/10/2008 at 3:43 AM Permalink to Okanagan Wine Festival - Wine Medal Winners Fall 2008 Permalink