Video proven to increase e-commerce sales.
In your tasting room consumers can stroll up to the tasting bar, speak to enthusiastic staff and then sniff, swirl and sip your wine. It’s not that easy for your e-commerce website. You need to find ways to engage and convert consumers with content, images, tasting notes, consumer or professional reviews. Why not videos? Continue »
16/03/2011 at 1:00 AM
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What makes a great wine marketing email?
Why are some emails open and read while others are only glanced at and discarded? Continue »
02/03/2011 at 1:00 AM
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Myth or reality: A website design and functionality improve conversion?
11/02/2011 at 1:00 AM
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Unified Symposium - Making Your Direct-To-Consumer Work
29/01/2011 at 1:00 AM
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DTC Wine Symposium - CRM Demystified
The slides and 7-10 minute presentation from Andrew Kamphuis at DTC Wine Symposium on CRM Demystified Continue »
20/01/2011 at 9:00 AM
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5 Wineries/Wine Retailers that 'Get' the Web
It's fairly easy to pick apart websites and list everything that is being done wrong from an ecommerce perspective (and some of my lasts posts have done that)... Continue »
19/01/2011 at 1:00 AM
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Top 10 Signs Your Winery Website is Stuck in 2008
Its 2011, but a lot of website I visit still feel like I'm in 2008... Continue »
12/01/2011 at 1:00 AM
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