Vin65 Blog

Ecommerce UX - How Does Your Winery Stack Up?

When you look at your winery website - do you like what you see? A lot of people get frustrated because what they want doesn't come through with their website design. While good design is important to appeal to your customers - a good user experience (UX) should be your key concern.  Continue »

Buying Wine Online: Isn't it Time to Relax the Restrictions?

I went out for lunch in downtown Vancouver recently – and got really excited when the restaurant carried my favorite Cabernet Franc from a local BC winery. “This Cab Franc is so hard to find – the winery is even sold out online,” I said. The server responded with “You can buy wine online? Who knew?”  Continue »

How Smart Systems Will Help Your Winery Sell More Wine

I just got back from Texas Hill Country, located about an hour outside of Austin, Texas. I was there to present Vin65 features and show wineries how smart systems could help them sell more wine. There were about 40 people in the audience - and they asked some great questions.  Continue »

Shipping: The Wine Industry Roadblock

DTC wine is reaching its tipping point. Wine shipments have increased drastically as it becomes easier and easier to order wine anytime, anywhere. As more wine lovers shop online, shipping continues to be a major roadblock for most DTC wineries. It's a complicated process - and it isn't cheap. Let's take a closer look, shall we?  Continue »

Do You Care About Your Online Customer Experience?

What experience does your website give online customers? Is it easy to navigate? Does it contain details on products for purchase? Can information be found quickly? You want to ensure that customers can easily purchase wine and have a great experience while doing it. The bottom line is that if your customers don't enjoy spending time on your website, they are less likely to visit it or spend time on it. Shopping should be enjoyable, right?  Continue »

Insider Tips to Sell More Wine - Part 2

This is Part 2 of a guest post from Jessie Poshepny Vallery (read Part 1 here). The key to selling more wine is capturing email addresses so that you can market to people after they've left the tasting room. With Vin65, I have been able to capture thousands more emails because we do not print receipts. We let people know that they’ll be added to our mailing list and we urge them to have their receipt sent via email. 9 times out of 10 they give us their email address.  Continue »

Insider Tips to Sell More Wine - Part 1

This is a two-part guest post from Jessie Poshepny Vallery. She has been working at Trione since 2008, has been in the wine business for 13 years - and a Vin65 client since 2013. Jessie serves as the President of the Geyserville Chamber of Commerce, writes for Sonoma Discoveries magazine and enjoys promoting the local businesses and area. This post will give you concrete examples on how she sells more wine.  Continue »

Shipping: Wineries... Can You Keep Up?

You're not Amazon, Kmart, or Target, and you don’t have the clout to demand killer shipping rates from UPS and FedEx - can you keep up with the large retailers pushing expectations for consumer shipping?  Continue »

Wine Ecommerce 101

So, you want to sell wine online? There are so many options when it comes to wine ecommerce. Where do you start? First things first - do you pick a wine specific platform? The answer should be - absolutely.  Continue »

Start With Why: What's Your Winery's Value Proposition?

“How do I tell a story that makes my $15 Cabernet different from your $15 Cabernet?” This question came from a great recap blog post I read the other day. It's the million-dollar question. The differentiator. What makes your wine stand out from the crowd?  Continue »