Vin65 Blog

Great Label Implementation

What part of your organization gets the most exposure? Your label. So how do you get the most out of it? Here's how.  Continue »

"How Many" is not nearly as valuable as "Who".

Do you know how many people are coming to your website? Do you know who they are?  Continue »

Okanagan Wine Festival - Wine Medal Winners Fall 2008

I went to the fall Okanagan Fall Wine Festival Medal Winner Tastings in Penticton, BC. There are some remarkable wines coming out of British Columbia.  Continue »

Are you losing personalization in all the automation?

Are you so fully automated that the entire consumer experience is depersonalized?  Continue »

Profiling Customers Based On Their Emotional Profile

You can profile your customers in a couple of ways. For this post I am going to talk about how customers make buying decisions based on their emotional profile.   Continue »

Marketing to Different Kinds of People.

Some people are on the edge and want the latest product, some people want the tried and true, and other people are crowd followers and want what everyone else has...  Continue »

"Be passionate about what you do." - Gary Vaynerchuk

Gary Vaynerchuk gives his keynote speech at the Web 2.0 Expo in New York (definitely worth watching).  Continue »

Are Marketing URLs still relevant?

Given Google's recent announcement telling webmasters to not rewrite dynamic URLs to Static URLs, are marketing URL's still relevant?  Continue »

How can the Wine 2.0 trend fit into your winery? Let's look at Blogging.

One of the growing trends in the industry is blogging, but how does a blog work within the framework of your winery, and what kind of effect does it have?  Continue »

Internet Marketing Conference (IMC) Vancouver 2008

Last week Friday I went to the Internet Marketing Conference held in Vancouver. It covered a large spectrum from SEO to A/B Testings...  Continue »