Wineries: 5 Easy Ways to Improve Your Customer Service
As we careen through 2011 and the influence of social media continues to grow, it is important to remember the potential reach that your brand has. By finding ways to impress and inspire your current customers... Continue »
08/06/2011 at 1:00 AM
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Website Design 101
We spend a lot of time working with wineries and wine stores crafting and directing the creative for their website. Here are three things to consider when tackling a wine website design. Continue »
18/05/2011 at 1:00 AM
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Your Wine Website is the Hub
This is how it should be. Your wine website should be the hub and social media, email, QR Codes, etc are spokes that should drive traffic to the hub. Continue »
11/05/2011 at 1:00 AM
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Wine Marketing: QR Codes Reach The Main Stream?
Even though QR Codes have been around for more than 15 years, it seems like they are just now starting to reach main stream. Continue »
13/04/2011 at 1:00 AM
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Video proven to increase e-commerce sales.
In your tasting room consumers can stroll up to the tasting bar, speak to enthusiastic staff and then sniff, swirl and sip your wine. It’s not that easy for your e-commerce website. You need to find ways to engage and convert consumers with content, images, tasting notes, consumer or professional reviews. Why not videos? Continue »
16/03/2011 at 1:00 AM
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What makes a great wine marketing email?
Why are some emails open and read while others are only glanced at and discarded? Continue »
02/03/2011 at 1:00 AM
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Myth or reality: A website design and functionality improve conversion?
11/02/2011 at 1:00 AM
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Unified Symposium - Making Your Direct-To-Consumer Work
29/01/2011 at 1:00 AM
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DTC Wine Symposium - CRM Demystified
The slides and 7-10 minute presentation from Andrew Kamphuis at DTC Wine Symposium on CRM Demystified Continue »
20/01/2011 at 9:00 AM
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5 Wineries/Wine Retailers that 'Get' the Web
It's fairly easy to pick apart websites and list everything that is being done wrong from an ecommerce perspective (and some of my lasts posts have done that)... Continue »
19/01/2011 at 1:00 AM
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